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Answer: SPONSOR
SPONSOR is a crossword puzzle answer that we have spotted 45 times.
Object of a charity search
TV advertiser
Provider of "a word" on TV
Commercial producer
It's often "proud"
Supporter
Broadcast backer
Champion
Word provider?
One buying time, perhaps
Financial provider
"And now a word from our __"
Get behind
Patron
TV provider of "a word"
Vouch for
Backer
Program-provider
Advertiser
Spot remover, at times
"And now a word from our ___"
Subsidize
Finance
Ad buyer
Back
Angel
Name on a tote bag, perhaps
Surety
Commercial presenter
Advertiser on TV
Underwrite
Certain advertiser
Show's major advertiser
See 5-Across
Anheuser-Busch, to the Super Bowl
Source of campaign financing
One paying to be on TV?
One paying for a plug
Nike, to Colin Kaepernick
Back in production
Spot buyer
Program supporter
Name on many a sports jersey
"Brought to you by ..." company
Financial supporter