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Answer: NEONSIGN
NEONSIGN is a crossword puzzle answer that we have spotted 13 times.
Advertising lure
Attention-grabbing advertisement
Times Square sight
Las Vegas Strip feature
Times Square brightener
Promotional device
Broadway attention-getter
Broadway blazer
Storefront blazer
Strip teaser?
Krispy Kreme's says "HOT NOW"
Lure in Vegas
Flashing light on Broadway