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Answer: MMMMGOOD
MMMMGOOD is a crossword puzzle answer that we have spotted 5 times.
"Yum!"
Soup line
Campbell's soup slogan, and a hint to the puzzle theme found in 18-, 20-, 40- and 56-Across
Classic advertising slogan ... and a hint to 17-, 25-, 40- and 52-Across
Echoic soup slogan