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Answer: LOSSLEADER
LOSSLEADER is a crossword puzzle answer that we have spotted 10 times.
Store come-on
Customer draw
Retail come-on
Come-on in a store
Product sold below cost to attract customers
Low-priced item, maybe
Steeply discounted product, maybe
Item sold at a substantial discount
Low-priced sales promotion
Product designed to attract new customers rather than be profitable