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Answer: HYPE
HYPE is a crossword puzzle answer that we have spotted 121 times.
Overpublicize
Ballyhoo
Overpromotion
Hoopla
Promotional overkill
Promote big-time
Oversell
Big buildup
It's hard to live up to
Publicist's job
Lots of talk
Overblown press
Promo overkill
Play up to the max
Relentless publicity
Excessive publicity
Overstated praise
Sensational promotion
Promote, and then some
Promote
It's not to be believed, at times
Exaggerated publicity
Exaggerated fanfare
Some hot air
Pre-event buzz
Big build-up
Overdone promotion
Excessive promotion
Tout
Extravagant publicity
Promote and then some
Frenzy of publicity
Exaggerated claims
Promote aggressively
Talk up
Promote extravagantly
Publicize
Stimulate
Preposterous publicity
It's often hard to live up to
Promote, to the max
Promotion
Public relations overkill
Advertising, basically
Lots of ink
Advertise in a big way
Publicity
Advertise big-time
Advertise bombastically
Advertise forcefully
Advertise extravagantly
Advertise strongly
Over-advertise
Advertise excessively
Promote in a big way
Advertise greatly
Publicize excessively
Overdone publicity
Eaggerated publicity
Buzz
Lots of gas
Lots of gas
Lots of gas
Excited attention
Advertise, and then some
Overblown publicity
Publicize extensively
Press for a hit?
Flamboyant promotion
Big talk
Media excess
Advertise
Rabid promotion
Razzmatazz
Flashy promotion
Overblown promotion
Extreme promo
PR firm output
Too much publicity
Build up
Overdone advertising
Promotional hoopla
Sensational buildup
Something not to be believed?
Overly promote
Push hard
Shill
Advertise to the max
Promotional excess
Overdoes the publicity
Extreme PR
Publicity excess
Ad spiels
Fanfare and then some
Public-relations bluster
Hollywood buildup?
Short shot?
Wild promotion
Boost
Promotional puffery
"The world's greatest ...," e.g.
Promote heavily, informally
Promote excessively
Promote plentifully
Promote heavily
Inflated publicity
Bumped-up publicity
Overpush
Extravagant promotion
Pre-release buzz
Positive publicity
It may lead up to a letdown
What a PR blitz generates
Pump up
Promotional buzz
Excessively promote
Outsized promotion
"Don't believe the ___"
Build up anticipation
Excitement
Puffery