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Answer: HOOPLA
HOOPLA is a crossword puzzle answer that we have spotted 37 times.
Big buildup
Hype
Fuss
Stir
Ado
Major publicity
Big to-do
Fanfare
Smoke and mirrors
Hullabaloo
Commotion
Celebratory commotion
*Commotion
To-do
Ruckus
Sensational publicity
Fanfare, informally
Extravagant publicity
What usually follows a big win
Ballyhoo
*Foofaraw
Big bother
Much ado about nothing
Ticker-tape parade, e.g.
Big commotion
Excitement
Fuss and fanfare
Public fuss
Showy publicity
Bustling activity
Blatant promotion
Big stir
Unnecessary fuss
Hubbub
Flashy publicity
Over-the-top excitement
Big fuss