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Answer: CATCHPHRASE
CATCHPHRASE is a crossword puzzle answer that we have spotted 11 times.
"Just do it," e.g.
Slogan
Commonplace utterance ... or a description of 18-, 28- and 49-Across?
Slogan [six consecutive consonants]
Familiar slogan
Characteristic saying
Popular slogan
Campaign slogan, e.g.
Familiar slogan ... or, based on its last word, what each answer to a starred clue is?
Popular expression ... or what the opposite of the answer to each starred clue is?
Familiar slogan ... and what each answer to a starred clue is?