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Answer: BRANDNAME
BRANDNAME is a crossword puzzle answer that we have spotted 9 times.
Subject of a trademark
Kleenex or Kool-Aid
Coke or Pepsi
Nongeneric, as a drug
Kleenex, Sinex or Rolex
Shopper's consideration
Puma or Jaguar
Dumpster or zipper, originally
Advil but not ibuprofen